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How do you disrupt modern jewelry?  

First, develop a different Modern aesthetic than your million or so competitors use. Before you do, spend several decades working in graphics, design and advertising so you know your aesthetic is worth a damn. Mine mixes architecture and geometrics in unexpected ways because someone already took the expected ways. 

Next, use a different base metal than your million or so competitors use. Mine is surgical grade, hypo-allergenic stainless steel - sometimes electropolished, sometimes 23k gold-plated, everyday, relaxed sort of modern.

Finally, choose a different name than a million or so competitors use. Avoid the flowery adjectives. Something like "Disrupt Modern." Yeah, something exactly like that.